The defining features of GDPR are as follows:
Companies need to maintain a high level of transparency. They need to show to the prospective customers what information they have collected and for what purpose they are collecting. Besides this, which mediums they have used to collect the information. Further, if the company decides to use that information other than the already known reason, then, they need to seek permission from the potential customer again for that very purpose. Depending upon the potential customer’s will, the company uses or deletes the information.
GDPR strengthen customer’s right. Customers can now enquire companies what information they are maintaining about them. If that information is correct or not. Customers can even revoke the permission to save the data. In this scenario, companies are compelled to remove the data and from all such places where they have shared that data.
Companies need to show that they have taken proper security measures to secure the data. If any data breach has taken place in the company, it is liable upon the company to inform its customers within 72 hours. Failing to comply with the prescribed rules and regulation will have serious implications for the revenue stream of the company, as well as, jeopardizing the repute of the company
Consequences of GDPR
GDPR has consequences for the company operating within the premises of Europe as well as using the European citizen’s data to generate leads. Let’s say that your company is dealing directly with an EU resident, and that person gives you personally identifiable information (PII). Then, your company is playing the role of a data controller. While on the other hand, GDPR also identifies another role named as “data processor”, which means your company is using “any other company” as a “supplier”, and that is handling PII. Though most of the restrictions applied to you as data controller, however, it is imperative for the data processor to comply with the legalities of GDPR as well. Failing to comply erupt the potentially unintended consequences of the legislation.
After the Google is taking every precautionary step to minimize their risk, which includes, pushing as much of the obligation onto the data-controller. Google is more aggressive in implying stringent controls on such accounts which infringe their term. Irrespective of this thing, that, infringement also infringes GDPR. This makes complete sense as Google Analytics (GA) is offered for free to the accounts, which are adding value to Google in aggregate. Rather than taking on extreme financial risks for individual free accounts, Google is kicking off risky setups off the platform.
Companies that are using smart marketing & technological services to reach out to millions of people around the globe are now facing challenges due to these stringent GDPR regulations. It is not only Google alone which is suspending risky accounts over failure compliance; however, other such suppliers are doing similar things. While some companies are going that far that they are shutting down their products or services entirely for EU citizens.
Let’s have a look at the two main consequences of GDPR on your data, these are as follows:
Default Data Retention Settings for Google Analytics deletes your data
Google is deleting Google analytics account for capturing PII
